Appropriate Advertising Essay Example | Topics and Well Written Essays - 500 words

Appropriate Advertising - Essay Example They will expose, shape, and try to mold the minds of children into tomorrow's consumers. Advertising, like television programming, should be screened for adult content, adult products, and relegated to an appropriate time slot. Children's exposure to a wide variety of products and influences is limited by society. Social norms limit drinking age, access to tobacco, and entry into the military. There should also be strict laws on the media content that enters and influences the minds of children. There is little doubt that when Miller Brewery advertises on Saturday afternoon they are not just selling beer. They are also grooming future customers. Advertisers know that children are watching and paying close attention. According to marketing researchers Maher, Hu, and Kolbe (2006), children as young as 6 years old are able to recall television advertisements with a 90% accuracy rate after seeing a commercial (p 31). At this tender and impressionable age, advertising can substantially influence a child's future willingness to drink or engage in other social deviance. Not only are children force-fed a propensity for unhealthy products, they are also socialized with an unrealistic view of materialism. Intent is as important as content in an advertisement viewed by children.

Travel Market - Segmentation Essay Example for Free

Travel Market Segmentation Essay 1. The Travel Market can be segmented into 3 segments: Luxury travellers, Adventurers and Budget travellers. These segments are identified by demographics like age and income, psychological factors like personality, and benefits sought like needs and product features. Luxury travellers are usually older or middle-aged consumers who are already financially prosperous and look for relaxation and rejuvenation from their stressful positions. They can also be retirees. Luxury travellers will be willing to pay more for value, quality and service, and they look for quality relaxation and experience when looking for a place to reside while travelling. Luxury travellers will respond well to Banyan Holding’s Banyan and Laguna resorts and hotel line. Banyan tree hotels and resorts seek to have guests â€Å"pampered with a warm and friendly retreat experience† and are targeted to those â€Å"who place a premium on exclusive and unique localtes, with a penchant for the indulgent, luxurious and exotic† (Marketing in Asia 2nd Ed, p714-715). These high-end customers desire personalized service, ambience, and design, and a self-contained, personal retreat with private and tasteful amenities (Marketing in Asia 2nd Ed, p715). Luxury travellers who go on trips with their family members will prefer Laguna resorts and hotels as it provides a wide range of amenities for children to elderly, like the children’s suite, Laguna shopping centre and Angsana Spas. The Laguna hotels offers a wider range of services for a broader base of targeted audience, hence appealing to luxury travellers who travel with their family. Adv enturers are younger working adults around their twenties to late thirties who are financially independent and willing to spend. These consumers look for exotic places and place high emphasis on outdoor-recreation. They value authenticity and look for opportunities to immerse themselves in the local culture. People who go for adventure travelling would look for places that are less urbanized and richer in culture. Authenticity and thrill will be their main concern hence location and convenience would matter less. Adventurers will respond well to Banyan Tree’s sister brand, Angsana Hotels and resorts. The hotels are designed to be contemporary and which, and marketed with emphasis on outdoors-recreation which will appeal to such travellers. They also have a range of adventurous activities offered, like bungee jumping, white-water rafting and trekking. A great selling point of Angsana hotels is that it is located in unique world heritage site locales which offer adventurers a rustic experience with the added bonus of comfort and luxury. Budget travellers are identified to be in the lower to middle income group and are financially independent but not holding large amounts of disposable income for leisure activities. These travellers are sometimes young parents who hold tight budgets when it comes to travelling as they need to set aside large portions of their income for their children’s education and to support their own parents. They seek for benefits like low prices and promotions and do not always aim for quality or service. These consumers will not be prone to consume Banyan Tree Holding’s products and services as the products offered are generally high-end and too expensive. These consumers will likely to be working hard to support their families and hence unable to go for Angsana or Banyan spa treatments as well due to the lack of time. When travelling, these consumers will go for cheaper hotel options instead as they do not place high emphasis on special product features like adventurous amenities or quality of the services. 2. The attractiveness of the market segments can be assessed by the market size, the expected growth, the competitive position, the cost of reaching the segment and the compatibility with the Banyan Tree’s objectives and resources. In terms of market size, the budget travellers take up the largest percentage of leisure travellers while adventurers take up the least. In United States, the top 1% households own 35.4% of all privately held wealth (Domhoff, 2013). Wealth distribution is similar in the rest of the world; small proportion of people holding majority of the wealth. As such, the adventurers and luxury travellers take up a much smaller market size while budget travellers are aplenty. In terms of expected growth, the luxury travellers are expected to grow the fastest. Baby boomers, who are born between 1946 to 1964, are at their prime of their careers and some may already be retired. As these people age, the financially prosperous bunch of them will be expected to go travelling on retirement trips and they will have the financial capacity to spend on quality services and experiences. The luxury travellers will thus be expected to grow the fastest. The growth of the adventurers and budget travellers will then depend on the state of the economy and birth rate. Developed countries now face declining birth rates and an aging population, which causes both the adventurers and budget travellers to decrease in size or grow at a slower pace. For competitive position, the market for budget travellers will be the most competitive as most options are available. These competing hotels and motels are largely s imilar, providing homogenous amenities and services with price as the main selling point. Hence, it will be difficult to compete against these hotels as lowering price too much will start a price war, which in turn causes damage to all producers. Joining this market will not guarantee a significant market share as there are many firms and the products are mostly homogenous. In the luxury and adventure travelling segments, the hotels are largely different with their own selling points. For example the Maison Souvannaphoum Hotel in Luang Prabang would offer visitors a cultural and scenic experience of the Mekong River and hills of Laos, an experience that will not be found in any other hotels. The luxury hotels offer different scenic views and quality service, hence these hotels compete via product differentiation. There are less firms and hence more competition, but it also means that there will be a chance of getting a large market share should Banyan tree decide to invest in it. In terms of cost, marketing Banyan Tree’s products too all three different segments of consumers will take roughly the same costs. These will include advertising costs on websites, newspapers and tie-ups with travelling agencies. In terms of compatibility, reaching out to the budget travellers will be most costly as brand new budget hotels will have to be built, which requires a large amount of capital. Marketing Banyan Tree Holding’s hotels and services to the budget travellers will also not be effective as the product features of Banyan tree’s products are incompatible with the features these consumers are looking for. Reaching out to luxury travellers and adventurers will be easier as they will already be receptive to the products offered by Banyan Tree. In conclusion, Banyan Tree Holdings should focus on the Luxury Travellers market segment as they have the highest potential growth rate and the products which these consumers are looking for tally with the products Banyan Tree Holdings offer. 3. Companies in the travel industry can carry out product positioning by emphasizing on different aspects of their products and services, like the geographical location, the economic value, lifestyle, services and amenities, and environmental awareness. The geographical location of the company will include the cultural heritage of the host country in which the firm can use as a selling point to foreign visitors. The actual location of the hotel can also be used as a selling point for added convenience if the hotels are located just beside train or bus stations. The economic value refers to marketing the company’s products and services at a certain price which gives a similar level of satisfaction. Hotels can market themselves as budget hotels which are on the lower scale of the price range, or luxury hotels which gives consumers such a great experience and service that the consumers think the high price is worth it. Lifestyle and services can be marketed to consumers if the hotel provides visitors with a distinct, exotic experience or have unique facilities. Companies can also support environmentally friend codes of conduct to promote themselves as clean and green, giving off a positive reputation and image to the public and potential customers. Banyan Tree uses the product position strategy of geographic location, lifestyle and services and environmental awareness. According to Marketing in Asia 2nd Ed p714, each Banyan Tree property is designed to fit into it’s natural surroundings and the natural landscape is preserved as much as possible. This places emphasis on the location of the hotels and resorts, marketing itself to be exclusive and asian. For Angsana Hotels and Resorts, it is located in unique World heritage site locales which provide visitors with a coherent authentic experience of the local destination, serving as a large attraction. Secondly, Banyan tree also markets itself to pamper guests with a warm and friendly retreat experience that showcases Banyan Tree’s signature lend of romance, rejuvenation and exotic sensuality. This adds to lifestyle and experience. Thirdly, Banyan Tree sells itself with an environmentally friendly and conscious theme. Besides being environmentally friendly, Laguna Resorts and Hotels is also committed to providing for the health and educational needs of the children of its employees and local villages. This will attract consumers who care for the deterioration of nature and the welfare of developing countries. Banyan Tree’s products are highly distinctive as they emphasize themselves on being a luxury and premium brand. Banyan Tree previously marketed itself with the slog an of â€Å"Romance of Travel† which also emphasizes on rejuvenation and relaxation. Banyan Tree is consistent in all it’s different product types in the fact that it focuses on pampering the guest and providing the ultimate luxurious experience. To support the theme of luxury, Banyan Tree’s products are highly priced. This is because consumers usually associate higher priced products to be of better quality. Banyan Tree promoted themselves with the â€Å"Romance of Travel† campaign which emphasized on Banyan Tree’s brand of romance, intimacy and rejuvenation. Banyan Tree is also spread to other consumers through articles in many websites by travellers. Positive testimonies stir interest in potential customers, and can reach out to many due to the widespread use of internet today. To tap on the greater use of internet, Banyan Tree also offers direct bookings through popular resort websites for convenience and accessibility. To keep up with this inf ormal advertisement, Banyan Tree maintained it’s well-known quality of service which aided it to have good reviews. Banyan Tree also took part in eco and cultural tourism, and famous projects like the Tsunami Relief Project in 2004, projecting an image of awareness and goodwill for the company.

Software Licensing and Piracy :: Technology Software Copyrights Computers Essays

Software Licensing and Piracy In 1993 worldwide illegal copying of domestic and international software cost $12.5 billion to the software industry, with a loss of $2.2 billion in the United States alone. Estimates show that over 40 percent of U.S. software company revenues are generated overseas, yet nearly 85 percent of the software industry's piracy losses occurred outside of the United States borders. The Software Publishers Association indicated that approximately 35 percent of the business software in the United States was obtained illegally, which 30 percent of the piracy occurs in corporate settings. In a corporate setting or business, every computer must have its own set of original software and the appropriate number of manuals. It is illegal for a corporation or business to purchase a single set of original software and then load that software onto more than one computer, or lend, copy or distribute software for any reason without the prior written consent of the software manufacturer. Many software managers are concerned with the legal compliance, along with asset management and costs at their organizations. Many firms involve their legal departments and human resources in regards to software distribution and licensing. Information can qualify to be property in two ways; patent law and copyright laws which are creations of federal statutes, pursuant to Constitutional grant of legislative authority. In order for the government to prosecute the unauthorized copying of computerized information as theft, it must first rely on other theories of information-as-property. Trade secret laws are created by state law, and most jurisdictions have laws that criminalize the violations of a trade-secret holder's rights in the secret. The definition of a trade secret varies somewhat from state to state, but commonly have the same elements. For example, AThe information must be secret, Anot of public knowledge or of general knowledge in the trade or business, a court will allow a trade secret to be used by someone who discovered or developed the trade secret independently or if the holder does not take adequate precautions to protect the secret. In 1964 the United States Copyright Office began to register software as a form of literary expression. The office based its decision on White-Smith Music Co. v. Apollo , where the Supreme Court determined that a piano roll used in a player piano did not infringe upon copyrighted music because the roll was part of a mechanical

Comparing the Role of Women in Their Eyes Were Watching God and Go Tell

Role of Women in Their Eyes Were Watching God and Go Tell It On the Mountain Literature is a reflection of the community from which it comes. Understanding the role of women in the African-American community starts by examining the roles of women in African-American literature. The portrayal of women in Zora Neale Hurston's Their Eyes Were Watching God (1937) and James Baldwin's Go Tell it on the Mountain (1952) provides tremendous insight into the role of African-American women. Their Eyes Were Watching God examines the relationship between Janie and her grandmother, who plays the role of mother in Janie's life. It also looks at the different relationships that Janie had with her three husbands. Janie's grandmother was one of the most important influences in her life, raising her since from an infant and passing on her dreams to Janie. Janie's mother ran away from home soon after Janie was born. With her father also gone, the task of raising Janie fell to her grandmother, Nanny. Nanny tells Janie "Fact uh de matter, Ah loves yuh a whole heap more'n Ah do yo' mama, de one Ah did birth" (Hurston 31). Nanny's dream is for Janie to attain a position of security in society, "high ground" as she puts it (32). As the person who raised her, Nanny feels that it is both her right and obligation to impose her dreams and her ideas of what is important in life on Janie. The strong relationship between mother and child is important in the African-American community, and t he conflict between Janie's idyllic view of marriage and Nanny's wish for her to marry for stability and position is a good illustration of just how deep the respect and trust runs. Janie has a very romantic notion of what marriage should be. "She saw a dust-bearing... ... the children.    Works Cited and Consulted Baldwin, James. Go Tell it on the Mountain (1952). New York: Bantam-Dell, 1952. Bourn, Byron D. â€Å"Women's Roles in Zora Neale Hurston's Their Eyes Were Watching God and James Baldwin's Go Tell It On the Mountain† Hurston, Zora Neale. Their Eyes Were Watching God (1937). : Urbana, Ill.: U of Illinois P, 1937. Kubitschek, Missy Dehn. " ‘Tuh de Horizon and Back': The Female Quest in Their Eyes Were Watching God.† Modern Critical Interpretations: Zora Neale Hurston's Their Eyes Were Watching God. Ed. Harold Bloom. New York: Chelsea House Publishers, 1987. Pondrom, Cyrena N. "The Role of Myth in Hurston's Their Eyes Were Watching God." American Literature 58.2 (May 1986): 181-202. Williams, Shirley Anne. Forward. Their Eyes Were Watching God. By Zora Neale Hurston. New York: Bantam-Dell, 1937. xv.

Climate in groups

Emotional Intelligence Contemporary Assignment: understanding Emotional Climate In Groups I think that being able to recognize the emotional climate when In a group Is very Important and key to how you will respond as an individual. Emotional climate is defined as being the atmosphere in a group or organization that is created by the tone or mood of individuals and the relationships that they have with each other. There are two types of emotional climates that can occur, either positive or negative.It is quite obvious that everyone would so much rather work with a positive group showing teamwork, operation, trust, helpfulness, friendship, making everyone feel secure and comfortable than being in a negative group where there are cliques, gossip, a lack of following through with tasks, fighting. I know from past experiences that when I enter a group setting this is negative I get stressed and automatically do not want to be there. I mean why would anyone want to work with a group that is getting no work done and nobody Is contributing?! Emotions play a huge role In groups and Impact the way that others respond and act.In Clara Dalton blob, How Do Emotions Impact Group and Individual Success? He Includes personal examples of experiences that he went through when he was in both a positive and negative emotional climate in a group, or on a soccer team in his case. He explains how when he was on a soccer team where he experienced a positive environment â€Å"players felt free to voice concerns, yet retain a sense that they were supported. † He also talks about how when on a team where the emotions given off were â€Å"out of control, unpredictable, undermining, ongoing, and ultimately detrimental to the goals of the team. What most people have a hard time understanding Is that your actions and the way that you come across to people can either motivate them or at the same time push them away Instantly. No one wants to surround themselves with negative people b ecause that only makes you have a negative mind sight too. It is so much nicer when you are able to feel supported and know that the people around you have the same goal and want to help you just as much as you want to help them.I truly believe that this is something that many people can relate to because almost everyone, I know especially me, have been in situations where the atmosphere is either negative and positive. Dalton says at the end of his blob â€Å"when used properly, emotions help provide feedback, promote earning, and assist changes in future decisions making,† which I think is so important because I know that I would much rather be involved with a group of people that have a positive outlook on things because that wears off onto me making me positive. Http://w. NM. Staphylococcal. Com/blob/how-do-mementos-almanac-group-and- Individualistically climate in groups By savage Contemporary Assignment: Understanding Emotional Climate in Groups I think that being able to recognize the emotional climate when in a group is very important and following through with tasks, fighting. I know from past experiences that when I enter one and nobody is contributing?! Emotions play a huge role in groups and impact the way that others respond and act.

Positive Effects Of Gene Altering Essays - Molecular Biology

Positive Effects Of Gene Altering Essays - Molecular Biology Positive Effects Of Gene Altering The Positive Effects of Gene Altering Since the beginning of the human race, we have been looking. We have been looking for ways to make our lives healthier, more comfortable, and happier. In the beginning it was simple rocks, plants, and fires. As our technology advanced so did the comfort of our lives. The wheel, the cure to the plaque, and who can forget the remote control, were all tools that made it possible to improve the quality of life. What tool lies ahead in the future to promote our well being and happiness? Genetic engineering is that tool. Every living thing is made up of genes, and with the capability of altering these genes, the possibilities are endless. Everything from better quality produce to the prevention of cancer is a possibility with genetic engineering, and scientists are just now beginning to understand the complex gene patterns. If you can imagine a world free of diabetes, or male pattern baldness, and genetics has a major role. Genetic engineers might someday have the capabilities to remove th ese genes or even clone wanted genes, and in the end allowing us to live the healthy, comfortable, happier lives we seek. The numbers of positive outcomes from genetic engineering are inconceivable. Genetic engineering will lead to healthier, more comfortable, and better lives. Genetic engineering will improve every day produce and goods. For producers involved with living organisms as their products, genes play a major role in the quality of their products and amount of profit. If a farmer's cows are not as lean, or their corn is diseased, then the demand for their product is going to be less than the competition. That is where genetics comes in. It is possible, by altering certain genes, to create a leaner cow, or a disease resistant stalk of corn, and it is this fact that makes genetic engineering invaluable to the every day farmer. If their cattle is leaner, or their chickens are engineered to lay two eggs instead of one, then there is going to be a greater profit earned by the farmers, and a better quality of product. In the near future there may be bacon that is relatively fat free, or a chicken breast with twice the meat. By selecting the wanted genes and removing the unwanted, the producer can improve it product that it sells to the consumer, and th e spectrum is not just restricted to food. Softer cloths, sturdier wood, hardier trees and shrubs, and slower growing, greener grass are all possibilities. These improved products will impact everyone, and will be everywhere. The impact is hazy, but the effect is clear; they will improve not only the profit of the producer, but also the lives of the consumer. Genetic altering will be a powerful tool against disease, and disabilities. Every year millions of people die from a variety of diseases and disabilities that are passed down by genes. Cancer is one example of a disease that has been linked to genes and heredity. Many patients have a family history involving some type of cancer in the past. With the introduction of genetic engineering, there is a good chance that scientists will be able to locate genes that are prone to cancer and alter them so that the chance of getting cancer is greatly reduced. Cancer is not the only disease that this could be applied to either. Almost any disease, disorder, or disability has a future in genetic engineering. Another example is Down's syndrome, a syndrome that is passed down through generations by a mutated gene, and causes mental impairment. Imagine if someday that mutated gene could be removed from a family's future, allowing their kids to lead normal lives. There is no doubt that it would improv e the quality of life for these kids who, then, would be normal healthy children. Just the same, blindness, diabetes, dwarfism, heart valve deformities, Alzheimer's and many more conditions can be avoided or even eliminated by the use of genetic engineering. The uses of genetic altering in the medical field are exciting as well as numerous, and it will no doubt change the way we look at our health and the health of

Claude McKay essays

Claude McKay essays Claude McKay was born Festus Claudius McKay in Sunny Ville, Clarendon Parish, Jamaica, on September 15, 1890. He was born one of the eleven children of Thomas Francis McKay and Hannah Ann Elizabeth Edwards, farmers. Claude was sent at a young age to live with his oldest brother, who was a schoolteacher, so that he could get the best education possible. After Claude began to read more and more, he started writing poetry at age ten. McKay went to a trade school in 1906 until the school was destroyed by an earthquake, then he became an apprentice to a carriage and cabinetmaker, and a brief period in the constabulary followed. In 1907, Claude McKay began to be mentored by Walter Jekyll, and English gentleman from Jamaica, who encouraged him to write dialect verse. In 1912, McKay immigrated to the United States and established himself as a poet, publishing two volumes of dialect verse, Songs of Jamaica, and Constab Ballads. Claude McKay had never encountered the racism of America until he enrolled in the Tuskagee Institute to study agronomy. The racism of America was the spark that started the fire of McKays subsequent basis of writing. He later moved to New York, invested in a restaurant, and married Eulalie Imelda Lewars. After publishing two poems there, he gained recognition as a lyric poet particularly from Frank Harris, editor of Pearsons magazine, and Max Eastman, editor of The Liberator, a socialist journal. During the period of racial violence against blacks known as the Red Summer of 1919, McKay wrote one of his best known poems, entitled, If We Must Die. The poem became an anthem of resistance later quoted by Winston Churchill during World War II. The poems, Baptism, The White House, and The Lynching are examples of some of McKays best protest poetry. Between the years of 1919 and 1934, McKay moved to England, back to America, to Morocco, and again b ...