Supply chain Term Paper Example | Topics and Well Written Essays - 500 words

Supply chain - Term Paper Example housing allows for transport optimization in the supply chain and equips companies with the ability of working with optimal inventory based on economic order quantity and improved service quality. For instance, transport systems’ terminal points involve stockpiling activities aimed at producing full loads for further transportation. Warehousing a subset of supply chain and is used in storing unloaded goods within the major vessels (Shah 67). Industries that produce goods requiring longer periods of maturation between retail and production, warehousing is used in storing the goods based on the larger quantities. Products within modern todays markets have contributed to better product designs with diverse impacts of globalization coupled with ease in accessing alternative. The concept also generates demand through significant efficiency and effectiveness principles. There is increased demand and strategic pricing as supply and competition among firms increases on limited markets (Khan and Zsidisin 98). The impacts of globalization on supply chains are felt even in marketing as products have lesser distinguishing factors, and product design plays different roles in providing attractive features to markets. Demand generation can be used in defining interesting product designs in terms of demand creation. It involves the ability of product designs in generating demand through satisfaction of customer expectations. On the other hand, product design impacts demand generation and manufacturing quality, processes, lead time, and cost (Shah 23). Product design influences performance of associated supply chain as well as direct requirements. Supply chain management addresses issues such as production schedule, manufacturing, quantity, transportation, production policies, regulations, production technologies, quality, material selection, and laws. The supply chain success is dependent on product designs and supply chain capabilities. Efficiency in supply chain management

The Marketing Mix Marketing Communications Analysis (Promotion) Assignment

The Marketing Mix Marketing Communications Analysis (Promotion) - Assignment Example In its effort to create strong consumer awareness, Axe has adopted TV commercials, billboards and magazine adverts. This has been achieved through application of humor in its adverts. For example, in one of its adverts, the products depicts that when a consumer uses it he will see seven Snow Whites rather than Seven Dwarfs. To improve its publicity, Unilever adopts public releases that are aimed at improving consumer perception towards its brands. Through the public release, the company identifies Axe as a cool, stylish and fashionable brand. One of the major strategies that Axe has implemented in its creation of strong customer relationship is sponsoring of various events including youth festivals and music shows. In such events, the brand freely interacts with males aged 17 to 25 years who are its key target market. The humor that is portrayed through its adverts travels from a user to the other. In this way, Axe deodorant has successfully created a positive product- consumer relationship that is vital to face of its rivals in the contemporary competitive business environment. Through its websites, Unilever gives notification to its consumers regarding new products in the market. In order to ensure effective communication with its customers, Axe has emulated social sites such as Face book, Twitter and Orkut thus initiating a feedback mechanism through which consumers can give their views on the promotional programs adopted by the brand. Additionally, Axe deodorant initiated a Call Me Campaign (Virginia Sole-S 23). According to this promotion technique, consumers are advised to call 9987333333 so as to communicate with Axe Girl known as Tanya. As a result, consumers are eligible to win prizes such as iphones and