Appropriate Advertising Essay Example | Topics and Well Written Essays - 500 words

Appropriate Advertising - Essay Example They will expose, shape, and try to mold the minds of children into tomorrow's consumers. Advertising, like television programming, should be screened for adult content, adult products, and relegated to an appropriate time slot. Children's exposure to a wide variety of products and influences is limited by society. Social norms limit drinking age, access to tobacco, and entry into the military. There should also be strict laws on the media content that enters and influences the minds of children. There is little doubt that when Miller Brewery advertises on Saturday afternoon they are not just selling beer. They are also grooming future customers. Advertisers know that children are watching and paying close attention. According to marketing researchers Maher, Hu, and Kolbe (2006), children as young as 6 years old are able to recall television advertisements with a 90% accuracy rate after seeing a commercial (p 31). At this tender and impressionable age, advertising can substantially influence a child's future willingness to drink or engage in other social deviance. Not only are children force-fed a propensity for unhealthy products, they are also socialized with an unrealistic view of materialism. Intent is as important as content in an advertisement viewed by children.

Travel Market - Segmentation Essay Example for Free

Travel Market Segmentation Essay 1. The Travel Market can be segmented into 3 segments: Luxury travellers, Adventurers and Budget travellers. These segments are identified by demographics like age and income, psychological factors like personality, and benefits sought like needs and product features. Luxury travellers are usually older or middle-aged consumers who are already financially prosperous and look for relaxation and rejuvenation from their stressful positions. They can also be retirees. Luxury travellers will be willing to pay more for value, quality and service, and they look for quality relaxation and experience when looking for a place to reside while travelling. Luxury travellers will respond well to Banyan Holding’s Banyan and Laguna resorts and hotel line. Banyan tree hotels and resorts seek to have guests â€Å"pampered with a warm and friendly retreat experience† and are targeted to those â€Å"who place a premium on exclusive and unique localtes, with a penchant for the indulgent, luxurious and exotic† (Marketing in Asia 2nd Ed, p714-715). These high-end customers desire personalized service, ambience, and design, and a self-contained, personal retreat with private and tasteful amenities (Marketing in Asia 2nd Ed, p715). Luxury travellers who go on trips with their family members will prefer Laguna resorts and hotels as it provides a wide range of amenities for children to elderly, like the children’s suite, Laguna shopping centre and Angsana Spas. The Laguna hotels offers a wider range of services for a broader base of targeted audience, hence appealing to luxury travellers who travel with their family. Adv enturers are younger working adults around their twenties to late thirties who are financially independent and willing to spend. These consumers look for exotic places and place high emphasis on outdoor-recreation. They value authenticity and look for opportunities to immerse themselves in the local culture. People who go for adventure travelling would look for places that are less urbanized and richer in culture. Authenticity and thrill will be their main concern hence location and convenience would matter less. Adventurers will respond well to Banyan Tree’s sister brand, Angsana Hotels and resorts. The hotels are designed to be contemporary and which, and marketed with emphasis on outdoors-recreation which will appeal to such travellers. They also have a range of adventurous activities offered, like bungee jumping, white-water rafting and trekking. A great selling point of Angsana hotels is that it is located in unique world heritage site locales which offer adventurers a rustic experience with the added bonus of comfort and luxury. Budget travellers are identified to be in the lower to middle income group and are financially independent but not holding large amounts of disposable income for leisure activities. These travellers are sometimes young parents who hold tight budgets when it comes to travelling as they need to set aside large portions of their income for their children’s education and to support their own parents. They seek for benefits like low prices and promotions and do not always aim for quality or service. These consumers will not be prone to consume Banyan Tree Holding’s products and services as the products offered are generally high-end and too expensive. These consumers will likely to be working hard to support their families and hence unable to go for Angsana or Banyan spa treatments as well due to the lack of time. When travelling, these consumers will go for cheaper hotel options instead as they do not place high emphasis on special product features like adventurous amenities or quality of the services. 2. The attractiveness of the market segments can be assessed by the market size, the expected growth, the competitive position, the cost of reaching the segment and the compatibility with the Banyan Tree’s objectives and resources. In terms of market size, the budget travellers take up the largest percentage of leisure travellers while adventurers take up the least. In United States, the top 1% households own 35.4% of all privately held wealth (Domhoff, 2013). Wealth distribution is similar in the rest of the world; small proportion of people holding majority of the wealth. As such, the adventurers and luxury travellers take up a much smaller market size while budget travellers are aplenty. In terms of expected growth, the luxury travellers are expected to grow the fastest. Baby boomers, who are born between 1946 to 1964, are at their prime of their careers and some may already be retired. As these people age, the financially prosperous bunch of them will be expected to go travelling on retirement trips and they will have the financial capacity to spend on quality services and experiences. The luxury travellers will thus be expected to grow the fastest. The growth of the adventurers and budget travellers will then depend on the state of the economy and birth rate. Developed countries now face declining birth rates and an aging population, which causes both the adventurers and budget travellers to decrease in size or grow at a slower pace. For competitive position, the market for budget travellers will be the most competitive as most options are available. These competing hotels and motels are largely s imilar, providing homogenous amenities and services with price as the main selling point. Hence, it will be difficult to compete against these hotels as lowering price too much will start a price war, which in turn causes damage to all producers. Joining this market will not guarantee a significant market share as there are many firms and the products are mostly homogenous. In the luxury and adventure travelling segments, the hotels are largely different with their own selling points. For example the Maison Souvannaphoum Hotel in Luang Prabang would offer visitors a cultural and scenic experience of the Mekong River and hills of Laos, an experience that will not be found in any other hotels. The luxury hotels offer different scenic views and quality service, hence these hotels compete via product differentiation. There are less firms and hence more competition, but it also means that there will be a chance of getting a large market share should Banyan tree decide to invest in it. In terms of cost, marketing Banyan Tree’s products too all three different segments of consumers will take roughly the same costs. These will include advertising costs on websites, newspapers and tie-ups with travelling agencies. In terms of compatibility, reaching out to the budget travellers will be most costly as brand new budget hotels will have to be built, which requires a large amount of capital. Marketing Banyan Tree Holding’s hotels and services to the budget travellers will also not be effective as the product features of Banyan tree’s products are incompatible with the features these consumers are looking for. Reaching out to luxury travellers and adventurers will be easier as they will already be receptive to the products offered by Banyan Tree. In conclusion, Banyan Tree Holdings should focus on the Luxury Travellers market segment as they have the highest potential growth rate and the products which these consumers are looking for tally with the products Banyan Tree Holdings offer. 3. Companies in the travel industry can carry out product positioning by emphasizing on different aspects of their products and services, like the geographical location, the economic value, lifestyle, services and amenities, and environmental awareness. The geographical location of the company will include the cultural heritage of the host country in which the firm can use as a selling point to foreign visitors. The actual location of the hotel can also be used as a selling point for added convenience if the hotels are located just beside train or bus stations. The economic value refers to marketing the company’s products and services at a certain price which gives a similar level of satisfaction. Hotels can market themselves as budget hotels which are on the lower scale of the price range, or luxury hotels which gives consumers such a great experience and service that the consumers think the high price is worth it. Lifestyle and services can be marketed to consumers if the hotel provides visitors with a distinct, exotic experience or have unique facilities. Companies can also support environmentally friend codes of conduct to promote themselves as clean and green, giving off a positive reputation and image to the public and potential customers. Banyan Tree uses the product position strategy of geographic location, lifestyle and services and environmental awareness. According to Marketing in Asia 2nd Ed p714, each Banyan Tree property is designed to fit into it’s natural surroundings and the natural landscape is preserved as much as possible. This places emphasis on the location of the hotels and resorts, marketing itself to be exclusive and asian. For Angsana Hotels and Resorts, it is located in unique World heritage site locales which provide visitors with a coherent authentic experience of the local destination, serving as a large attraction. Secondly, Banyan tree also markets itself to pamper guests with a warm and friendly retreat experience that showcases Banyan Tree’s signature lend of romance, rejuvenation and exotic sensuality. This adds to lifestyle and experience. Thirdly, Banyan Tree sells itself with an environmentally friendly and conscious theme. Besides being environmentally friendly, Laguna Resorts and Hotels is also committed to providing for the health and educational needs of the children of its employees and local villages. This will attract consumers who care for the deterioration of nature and the welfare of developing countries. Banyan Tree’s products are highly distinctive as they emphasize themselves on being a luxury and premium brand. Banyan Tree previously marketed itself with the slog an of â€Å"Romance of Travel† which also emphasizes on rejuvenation and relaxation. Banyan Tree is consistent in all it’s different product types in the fact that it focuses on pampering the guest and providing the ultimate luxurious experience. To support the theme of luxury, Banyan Tree’s products are highly priced. This is because consumers usually associate higher priced products to be of better quality. Banyan Tree promoted themselves with the â€Å"Romance of Travel† campaign which emphasized on Banyan Tree’s brand of romance, intimacy and rejuvenation. Banyan Tree is also spread to other consumers through articles in many websites by travellers. Positive testimonies stir interest in potential customers, and can reach out to many due to the widespread use of internet today. To tap on the greater use of internet, Banyan Tree also offers direct bookings through popular resort websites for convenience and accessibility. To keep up with this inf ormal advertisement, Banyan Tree maintained it’s well-known quality of service which aided it to have good reviews. Banyan Tree also took part in eco and cultural tourism, and famous projects like the Tsunami Relief Project in 2004, projecting an image of awareness and goodwill for the company.

Software Licensing and Piracy :: Technology Software Copyrights Computers Essays

Software Licensing and Piracy In 1993 worldwide illegal copying of domestic and international software cost $12.5 billion to the software industry, with a loss of $2.2 billion in the United States alone. Estimates show that over 40 percent of U.S. software company revenues are generated overseas, yet nearly 85 percent of the software industry's piracy losses occurred outside of the United States borders. The Software Publishers Association indicated that approximately 35 percent of the business software in the United States was obtained illegally, which 30 percent of the piracy occurs in corporate settings. In a corporate setting or business, every computer must have its own set of original software and the appropriate number of manuals. It is illegal for a corporation or business to purchase a single set of original software and then load that software onto more than one computer, or lend, copy or distribute software for any reason without the prior written consent of the software manufacturer. Many software managers are concerned with the legal compliance, along with asset management and costs at their organizations. Many firms involve their legal departments and human resources in regards to software distribution and licensing. Information can qualify to be property in two ways; patent law and copyright laws which are creations of federal statutes, pursuant to Constitutional grant of legislative authority. In order for the government to prosecute the unauthorized copying of computerized information as theft, it must first rely on other theories of information-as-property. Trade secret laws are created by state law, and most jurisdictions have laws that criminalize the violations of a trade-secret holder's rights in the secret. The definition of a trade secret varies somewhat from state to state, but commonly have the same elements. For example, AThe information must be secret, Anot of public knowledge or of general knowledge in the trade or business, a court will allow a trade secret to be used by someone who discovered or developed the trade secret independently or if the holder does not take adequate precautions to protect the secret. In 1964 the United States Copyright Office began to register software as a form of literary expression. The office based its decision on White-Smith Music Co. v. Apollo , where the Supreme Court determined that a piano roll used in a player piano did not infringe upon copyrighted music because the roll was part of a mechanical

Comparing the Role of Women in Their Eyes Were Watching God and Go Tell

Role of Women in Their Eyes Were Watching God and Go Tell It On the Mountain Literature is a reflection of the community from which it comes. Understanding the role of women in the African-American community starts by examining the roles of women in African-American literature. The portrayal of women in Zora Neale Hurston's Their Eyes Were Watching God (1937) and James Baldwin's Go Tell it on the Mountain (1952) provides tremendous insight into the role of African-American women. Their Eyes Were Watching God examines the relationship between Janie and her grandmother, who plays the role of mother in Janie's life. It also looks at the different relationships that Janie had with her three husbands. Janie's grandmother was one of the most important influences in her life, raising her since from an infant and passing on her dreams to Janie. Janie's mother ran away from home soon after Janie was born. With her father also gone, the task of raising Janie fell to her grandmother, Nanny. Nanny tells Janie "Fact uh de matter, Ah loves yuh a whole heap more'n Ah do yo' mama, de one Ah did birth" (Hurston 31). Nanny's dream is for Janie to attain a position of security in society, "high ground" as she puts it (32). As the person who raised her, Nanny feels that it is both her right and obligation to impose her dreams and her ideas of what is important in life on Janie. The strong relationship between mother and child is important in the African-American community, and t he conflict between Janie's idyllic view of marriage and Nanny's wish for her to marry for stability and position is a good illustration of just how deep the respect and trust runs. Janie has a very romantic notion of what marriage should be. "She saw a dust-bearing... ... the children.    Works Cited and Consulted Baldwin, James. Go Tell it on the Mountain (1952). New York: Bantam-Dell, 1952. Bourn, Byron D. â€Å"Women's Roles in Zora Neale Hurston's Their Eyes Were Watching God and James Baldwin's Go Tell It On the Mountain† Hurston, Zora Neale. Their Eyes Were Watching God (1937). : Urbana, Ill.: U of Illinois P, 1937. Kubitschek, Missy Dehn. " ‘Tuh de Horizon and Back': The Female Quest in Their Eyes Were Watching God.† Modern Critical Interpretations: Zora Neale Hurston's Their Eyes Were Watching God. Ed. Harold Bloom. New York: Chelsea House Publishers, 1987. Pondrom, Cyrena N. "The Role of Myth in Hurston's Their Eyes Were Watching God." American Literature 58.2 (May 1986): 181-202. Williams, Shirley Anne. Forward. Their Eyes Were Watching God. By Zora Neale Hurston. New York: Bantam-Dell, 1937. xv.

Climate in groups

Emotional Intelligence Contemporary Assignment: understanding Emotional Climate In Groups I think that being able to recognize the emotional climate when In a group Is very Important and key to how you will respond as an individual. Emotional climate is defined as being the atmosphere in a group or organization that is created by the tone or mood of individuals and the relationships that they have with each other. There are two types of emotional climates that can occur, either positive or negative.It is quite obvious that everyone would so much rather work with a positive group showing teamwork, operation, trust, helpfulness, friendship, making everyone feel secure and comfortable than being in a negative group where there are cliques, gossip, a lack of following through with tasks, fighting. I know from past experiences that when I enter a group setting this is negative I get stressed and automatically do not want to be there. I mean why would anyone want to work with a group that is getting no work done and nobody Is contributing?! Emotions play a huge role In groups and Impact the way that others respond and act.In Clara Dalton blob, How Do Emotions Impact Group and Individual Success? He Includes personal examples of experiences that he went through when he was in both a positive and negative emotional climate in a group, or on a soccer team in his case. He explains how when he was on a soccer team where he experienced a positive environment â€Å"players felt free to voice concerns, yet retain a sense that they were supported. † He also talks about how when on a team where the emotions given off were â€Å"out of control, unpredictable, undermining, ongoing, and ultimately detrimental to the goals of the team. What most people have a hard time understanding Is that your actions and the way that you come across to people can either motivate them or at the same time push them away Instantly. No one wants to surround themselves with negative people b ecause that only makes you have a negative mind sight too. It is so much nicer when you are able to feel supported and know that the people around you have the same goal and want to help you just as much as you want to help them.I truly believe that this is something that many people can relate to because almost everyone, I know especially me, have been in situations where the atmosphere is either negative and positive. Dalton says at the end of his blob â€Å"when used properly, emotions help provide feedback, promote earning, and assist changes in future decisions making,† which I think is so important because I know that I would much rather be involved with a group of people that have a positive outlook on things because that wears off onto me making me positive. Http://w. NM. Staphylococcal. Com/blob/how-do-mementos-almanac-group-and- Individualistically climate in groups By savage Contemporary Assignment: Understanding Emotional Climate in Groups I think that being able to recognize the emotional climate when in a group is very important and following through with tasks, fighting. I know from past experiences that when I enter one and nobody is contributing?! Emotions play a huge role in groups and impact the way that others respond and act.

Positive Effects Of Gene Altering Essays - Molecular Biology

Positive Effects Of Gene Altering Essays - Molecular Biology Positive Effects Of Gene Altering The Positive Effects of Gene Altering Since the beginning of the human race, we have been looking. We have been looking for ways to make our lives healthier, more comfortable, and happier. In the beginning it was simple rocks, plants, and fires. As our technology advanced so did the comfort of our lives. The wheel, the cure to the plaque, and who can forget the remote control, were all tools that made it possible to improve the quality of life. What tool lies ahead in the future to promote our well being and happiness? Genetic engineering is that tool. Every living thing is made up of genes, and with the capability of altering these genes, the possibilities are endless. Everything from better quality produce to the prevention of cancer is a possibility with genetic engineering, and scientists are just now beginning to understand the complex gene patterns. If you can imagine a world free of diabetes, or male pattern baldness, and genetics has a major role. Genetic engineers might someday have the capabilities to remove th ese genes or even clone wanted genes, and in the end allowing us to live the healthy, comfortable, happier lives we seek. The numbers of positive outcomes from genetic engineering are inconceivable. Genetic engineering will lead to healthier, more comfortable, and better lives. Genetic engineering will improve every day produce and goods. For producers involved with living organisms as their products, genes play a major role in the quality of their products and amount of profit. If a farmer's cows are not as lean, or their corn is diseased, then the demand for their product is going to be less than the competition. That is where genetics comes in. It is possible, by altering certain genes, to create a leaner cow, or a disease resistant stalk of corn, and it is this fact that makes genetic engineering invaluable to the every day farmer. If their cattle is leaner, or their chickens are engineered to lay two eggs instead of one, then there is going to be a greater profit earned by the farmers, and a better quality of product. In the near future there may be bacon that is relatively fat free, or a chicken breast with twice the meat. By selecting the wanted genes and removing the unwanted, the producer can improve it product that it sells to the consumer, and th e spectrum is not just restricted to food. Softer cloths, sturdier wood, hardier trees and shrubs, and slower growing, greener grass are all possibilities. These improved products will impact everyone, and will be everywhere. The impact is hazy, but the effect is clear; they will improve not only the profit of the producer, but also the lives of the consumer. Genetic altering will be a powerful tool against disease, and disabilities. Every year millions of people die from a variety of diseases and disabilities that are passed down by genes. Cancer is one example of a disease that has been linked to genes and heredity. Many patients have a family history involving some type of cancer in the past. With the introduction of genetic engineering, there is a good chance that scientists will be able to locate genes that are prone to cancer and alter them so that the chance of getting cancer is greatly reduced. Cancer is not the only disease that this could be applied to either. Almost any disease, disorder, or disability has a future in genetic engineering. Another example is Down's syndrome, a syndrome that is passed down through generations by a mutated gene, and causes mental impairment. Imagine if someday that mutated gene could be removed from a family's future, allowing their kids to lead normal lives. There is no doubt that it would improv e the quality of life for these kids who, then, would be normal healthy children. Just the same, blindness, diabetes, dwarfism, heart valve deformities, Alzheimer's and many more conditions can be avoided or even eliminated by the use of genetic engineering. The uses of genetic altering in the medical field are exciting as well as numerous, and it will no doubt change the way we look at our health and the health of

Claude McKay essays

Claude McKay essays Claude McKay was born Festus Claudius McKay in Sunny Ville, Clarendon Parish, Jamaica, on September 15, 1890. He was born one of the eleven children of Thomas Francis McKay and Hannah Ann Elizabeth Edwards, farmers. Claude was sent at a young age to live with his oldest brother, who was a schoolteacher, so that he could get the best education possible. After Claude began to read more and more, he started writing poetry at age ten. McKay went to a trade school in 1906 until the school was destroyed by an earthquake, then he became an apprentice to a carriage and cabinetmaker, and a brief period in the constabulary followed. In 1907, Claude McKay began to be mentored by Walter Jekyll, and English gentleman from Jamaica, who encouraged him to write dialect verse. In 1912, McKay immigrated to the United States and established himself as a poet, publishing two volumes of dialect verse, Songs of Jamaica, and Constab Ballads. Claude McKay had never encountered the racism of America until he enrolled in the Tuskagee Institute to study agronomy. The racism of America was the spark that started the fire of McKays subsequent basis of writing. He later moved to New York, invested in a restaurant, and married Eulalie Imelda Lewars. After publishing two poems there, he gained recognition as a lyric poet particularly from Frank Harris, editor of Pearsons magazine, and Max Eastman, editor of The Liberator, a socialist journal. During the period of racial violence against blacks known as the Red Summer of 1919, McKay wrote one of his best known poems, entitled, If We Must Die. The poem became an anthem of resistance later quoted by Winston Churchill during World War II. The poems, Baptism, The White House, and The Lynching are examples of some of McKays best protest poetry. Between the years of 1919 and 1934, McKay moved to England, back to America, to Morocco, and again b ...

Zachman Framework for Enterprise Architecture essays

Zachman Framework for Enterprise Architecture essays It was in 1987 when John Zachman decided to put forward his Zachman Framework for Enterprise Architecture'. In his own words he said "to keep the business from disintegrating, the concept of information systems architecture is becoming less of an option and more of a necessity." Thus, with this understanding, he decided to move ahead with the idea of creating the Zachman Framework. Zachman Framework is an association of information professionals who understand the worth of having a solid Enterprise Architecture within the company's ranks in the economic scenario of today's world. This paper studies the Zachman Framework for Enterprise Architecture and decides as to how this framework is playing a significant role in the alignment and integration of a corporate business. Zachman Framework for Enterprise Architecture Zachman Framework's mission is basically to harness and promote the interchange of knowledge as well as experience in the use, execution, and promotion of the Zachman Framework for Enterprise Architecture. It would not be wrong here to state that this framework is mostly employed in business and industry information systems. Zachman Framework has its influence from the classic principles of architecture, which constitute a mutual lexicon of standpoints and stances that assist in describing composite and elaborate enterprise systems. This instigation is mirrored directly in the clique of rules and regulations that superintend an ordered set of relationships which are on the whole both balanced as well as If Zachman Framework is taken into consideration when a company decides to design a system, the architect can be at peace when he has security of cleanliness within the design as well as it being easy to understand for one and all, balanced, ...

Examine the role of the contract administrator under a JCT traditional Essay

Examine the role of the contract administrator under a JCT traditional contract in terms of the functions, duties and powers that he is granted as well as the p - Essay Example Most JCT contracts would require the employment and contribution of an architect or a contract administrator who would administer the contract. The contract administrator is the only one who decides which contract to use and should also have the sufficient knowledge to understand the terms and administer contract provisions1. JCT provides the basis or guidelines according to which the contracts could be administered. It is important to understand the JCT guidelines in order to decide on the most appropriate JCT form of contract2. JCT helps in providing the guide for the appropriate contract. Some of the contract forms which do not require a contract administrator include the Contractors Design Form, Building Contract for a home owner/occupier, Construction Management Form and the Management Contract Form. However most construction projects require contracts that implemented by the contract administrator. This essay discusses the crucial role of the contract administrator and highlights the problems associated with failure to carry out the responsibilities of a contract administrator adequately. Powl and Skitmore (2005) have surveyed project managers of construction projects who also have the duties of contract administrator and have claimed that in certain cases project managers are overworked although there may be several hindrances to their effectiveness in the management. Issues that could help in making project managers more effective and productive in their job include more awareness and participation within their own organisation for progress and development of the organisation, more general administrative support and greater responsibilities in matters of contract administration3. The importance of trust and contractual relationships has been highlighted in several studies and the contract administrator is responsible for building this trust

Literature Review- Discuss some of the historical,social,economic and Essay

Literature Review- Discuss some of the historical,social,economic and political reasons many Quebecois support the notion of a s - Essay Example The more intriguing aspect is the whole issue of Quebec’s cultural distinctiveness, and that lack of this recognition places Quebecers as disadvantaged in many respects in favor of the English-Canadian majority. Based on this is a fight for cultural survival (Young et al, 1996). Historically, the fact that Canada’s foundation as a colony of France and thereby, the undying influence of French-Canadian culture, it is widely explanatory for Canada to exist without Quebec. However, a number of people profoundly assert that independence of Quebec would ensure that there are legislations that would secure Quebecers culture (Flett. et al., 1999). In addition, there is the increasing question as to whether Quebec’s independence and sovereignty would bridge the gap between the cultural nations that exist in the larger Canada, while ensuring equality and stability in Canada in a manner that no section is marginalized (Young et al, 2000). Socially, Canada is the envy of the world’s democracies due to its elaborate provision of quality of life, rights, and liberties to its citizens, both English-speaking and French-speaking. In this case, those opposed to separation use this argument to claim that separation of Quebec from Canada will not only divide them from their historical homeland, but also will lead to Quebecers losing the health and other human services that comprise the world’s most successful social structure. However, proponents of separation argue that the separation will only create a new political state but Quebec will continue relating with Canada diplomatically. Economically, the issues that have been raised revolve around monetary policy, currency, international trade, and relations (Carens, 1995). These factors, coupled with the need of Quebec to engage in international free trade, have upset the status quo. Political reasons surrounding the separation debates are many. One of the obvious political events that inform Queb ec’s need for sovereignty lies in the political movements that support separation (Flett. et al., 1999). Secondly, the Referendum outcome might have angered the Quebecers. In this case, Flett et al. (1999) observe that residents of Canada went through an ‘extraordinary turmoil’ on October 30, 1995, when the province, Quebec, conducted a referendum of separation from the larger Canada. They assert that the possibility that Quebec would likely secede was a real threat to the English Speaking Canadians (Bumsted, 1993). Flett et al (1999) observe that, since opinion polls had indicated that indeed Quebec would separate, the rest of Canadians were threatened and ‘distressed’ until the results were announced. It was in this threat that Young et al (1998) observe as seeing many Canadians participating in pre-referendum campaign championing for national unity, a move that is seen to have influenced that result at 50.4%. The authors argue, however, that the r esult was highly dramatized and this has been one of the reasons that have fueled Quebec’s constant need to secede (Flett et al., 1999). Despite the failure of separation to materialize, the Canadian Federal Government is aware that a number of people still fancy such separation, driven by the resulting economic and political benefits. Therefore, they tried to formulate another deal with the Quebec people such as the Constitution Act of 1982, an act that included,

Philosophy of Small Groups Research Paper Example | Topics and Well Written Essays - 1250 words

Philosophy of Small Groups - Research Paper Example Wilson (2003) states that the importance attached to small face to face groups within the congregation is what allows many church members to personalize their contribution.1 The small group is the starting relational unit which is beyond family where ministry to one another starts, it is the arena of primary care. A small group is a highly effective means of individuals entering the spiritual growth process. It is made up of 5-10 members who get together weekly with the specific purpose of growing personally and spiritually. It entails open mindedness and encourages honesty in all aspects. Thus, the primary way to be connected in churches is through the small groups. The fruit of entering the spiritual growth process is one of the greatest things that people may have anticipated. According to Djupe (2006), feeling similar to other members in the church small group is positively related to practicing skills, confirming the importance of incorporating a social dimension into theories posting an organizational influence on individual behavior.2 One of the most fundamental steps for a small group ministry is developing a personalized philosophy of the ministry. This mainly entails defining priorities, defending actions and determining the next steps to take for the upward success of the individual’s personal life. The philosophical distinctiveness of churches differ with the churches core values, but all aim at ensuring the goals of the small groups are taken into consideration and that they are effective and beneficial for all the members involved in a particular group. The four-session trial period is one of the philosophies and this mainly entails people having a four meeting trial period in a particular small group. Thus if the small group does not satisfy an individual’s need, then one is likely to seek another group but this involves no hard feelings. Another philosophical detail can emanate where the

Civilian Contractors on the Battlefield Essay Example | Topics and Well Written Essays - 750 words

Civilian Contractors on the Battlefield - Essay Example The following discussion is going to explore the ethical problems, whilst defining the actual position of a civilian contractor on the battlefield. Also it will consider the security problems in depending on civilian personnel, because there interest is in the monetary value of their service rather than the loyalty and security of a nation4. Therefore this may jeopardize the security of battle planning, because if civilian contractors are working on a business level then if the opposition offered a better business deal then these civilian contractors become a breach in the US military strategy5. In the first place the role of the civilian contractor can be seen as military personal as the Hague Convention of 1907 allows that other persons can be combatant in a time of war than just military personnel. Therefore under the Geneva Convention these individuals will be afforded the protections as prisoners of war. This means that on the ethical grounds of using contractors on the battlefield, governments such as the USA can legitimately affirm their use. In essence under the Hague Convention and the Geneva Convention these individuals are in fact quasi-military, i.e. ... ercenaries.7 British Human Rights lawyer Helen Kennedy has illustrated that there is vast problems with the USA naming freedom fighters, armed guerrillas who are not part of a state army as terrorists in order to punish them through vengeance ethically and a breach of humanitarian law. We [the UK] should not be tempted to take the American route There should never be a direct role for victims in punishment. If victims have a direct say in sentencing decisions, how will consistency be achieved between the victim bent on vengeance and the person willing to forgive8 The actions of the US authorities in Guantanamo Bay are an example of a nation of victims having a say in the punishment of possibly innocent people and these victims have no objectivity and mass cruelty and torture is happening. This is happening of civilians that have taken up arms to protect themselves and named terrorists. How does the US government legitimize civilian contractors who are getting paid for there services on one hand, but not freedom fighters on the other The distinction does not make legal or ethical sense, because morally a freedom fighter has a better argument for their actions and to become a war prisoner protected under the Geneva Convention than does the civilian contractor.9 Finally, the security issues that the uses of civilian contractors raise are vast. In the first instance is a contractor is being highly paid there are business reasons for their use on the battlefield.10 Therefore is it not conceivably possible that if the contractor is offered a higher price on the opposition, the needs of the business and money outweigh loyalty Secondly, there is the possibility that there will be infiltration by the opposition through the use of civilian contractors; especially in the case

Gramification Literature review Example | Topics and Well Written Essays - 1500 words

Gramification - Literature review Example This often leads the customers to act in such a way that under their motivation of earning benefits, they actually work in favour of the firms’ objectives. Different companies use different ways to gamify their non gaming applications. Organizations develop their own customer response measurement criteria on the basis of the gaming mechanics. These criteria help in assessing the level of customer engagement and evaluating the success rate of the gaming program. Table of Contents Gamification 4 Uses of gamification 5 Examples of gamification 6 Response of target group 7 Reference List 9 Appendix 11 Literature review Gamification Gamification is a concept that is sued for a variety of purposes in businesses. According to most scholars, there is no standard definition that would be appropriate for defining this term. However, it has been generally agreed that gamification â€Å"refers to the design process of taking things that are not games and trying to make them feel more lik e games† (Molesworth and Knott, 2013). In terms of marketing, gamification might be reflected as an art or as the science of converting the everyday interaction of the customers into games in such a way that the new design would be beneficial for the business. Gamification effectively integrates the mechanics and dynamics of games into various non-gaming applications such as, community building deeds, employee training programs, websites building and maintenance as well as marketing procedures or customer service (Happiest minds, 2012). Characteristically, as the name suggests, gamification is the process of applying gaming pattern of thinking to applications that are not games, so as to make these applications more fun oriented and for engaging higher number of customers towards the company providing the service. Industry experts claim that in the modern day business atmosphere, gamification has become an important trend which possesses huge potential for the future (Otnes an d Tuncay-Zayer, 2012). In the era of technological advancement, gamification has been considered as one of the most important emergence that can be applied to most growing firms in various industries. The process involves the creation of fun applications that would engage customers in the form of players. The experiences and views of customers would be used by decision makers in businesses for the improving their business performance. Gamification aims at incentivising consumer engagement with the enterprises and invoking loyalty towards organisations (Martinez, 2012). This is done in the form of launching games, customer interactions as well as membership benefits. It has been argued by various researchers that the prime objective of gamification is to maximise the concerned company’s share in the total expenditure made by consumers. It is aimed at ensuring that consumers express a specific bias towards some particular organization while making purchasing decision of some pr oduct or service. Uses of gamification Gamification provides various benefits to the firms. These benefits are enjoyed by firms according to the extent to which the gamification practices are implemented. One of the most important benefits earned by firms is higher profits. Besides, this process is capable of increasing efficiency of the firm while reducing costs incurred in the

Civilian Contractors on the Battlefield Essay Example | Topics and Well Written Essays - 750 words

Civilian Contractors on the Battlefield - Essay Example The following discussion is going to explore the ethical problems, whilst defining the actual position of a civilian contractor on the battlefield. Also it will consider the security problems in depending on civilian personnel, because there interest is in the monetary value of their service rather than the loyalty and security of a nation4. Therefore this may jeopardize the security of battle planning, because if civilian contractors are working on a business level then if the opposition offered a better business deal then these civilian contractors become a breach in the US military strategy5. In the first place the role of the civilian contractor can be seen as military personal as the Hague Convention of 1907 allows that other persons can be combatant in a time of war than just military personnel. Therefore under the Geneva Convention these individuals will be afforded the protections as prisoners of war. This means that on the ethical grounds of using contractors on the battlefield, governments such as the USA can legitimately affirm their use. In essence under the Hague Convention and the Geneva Convention these individuals are in fact quasi-military, i.e. ... ercenaries.7 British Human Rights lawyer Helen Kennedy has illustrated that there is vast problems with the USA naming freedom fighters, armed guerrillas who are not part of a state army as terrorists in order to punish them through vengeance ethically and a breach of humanitarian law. We [the UK] should not be tempted to take the American route There should never be a direct role for victims in punishment. If victims have a direct say in sentencing decisions, how will consistency be achieved between the victim bent on vengeance and the person willing to forgive8 The actions of the US authorities in Guantanamo Bay are an example of a nation of victims having a say in the punishment of possibly innocent people and these victims have no objectivity and mass cruelty and torture is happening. This is happening of civilians that have taken up arms to protect themselves and named terrorists. How does the US government legitimize civilian contractors who are getting paid for there services on one hand, but not freedom fighters on the other The distinction does not make legal or ethical sense, because morally a freedom fighter has a better argument for their actions and to become a war prisoner protected under the Geneva Convention than does the civilian contractor.9 Finally, the security issues that the uses of civilian contractors raise are vast. In the first instance is a contractor is being highly paid there are business reasons for their use on the battlefield.10 Therefore is it not conceivably possible that if the contractor is offered a higher price on the opposition, the needs of the business and money outweigh loyalty Secondly, there is the possibility that there will be infiltration by the opposition through the use of civilian contractors; especially in the case

Buddhism Research Paper Example | Topics and Well Written Essays - 500 words

Buddhism - Research Paper Example Buddhism is among the few leading religions. This religion started about 2, 600 years ago in India. Sakya is believed to have started it is a prince of the tribe called Siddhartha Gautama (Kozak, 2011). The basic teachings of Buddha came from the time he became enlightened after a certain farmer had beaten his ox in a grazing field. Buddha wondered why the farmer had beaten up his ox and why a living thing like an animal ought to feed on another creature in order to survive (Kozak, 2011). He was able to discover three prominent marks of reality. Everything that exists is due to conversion from one form to another. Nothing new has been formed, or nothing destroyed completely but simply changed (Kozak, 2011). If man destroys something around the environment, he is destroying himself. Buddha was aware of this truth. For this reason, Buddhists did not kill animals (Kozak, 2011). This is a universal truth that he strongly believed. Everything is constantly changing, and this is the reason why there is a different history from the life that is lived now. People and other living things die out and are being replaced by others. The environment also changes from one state to another (Kozak, 2011). He also believes in constant transformation, and the universe, which is stated as karma. Nothing ever takes place in our lives unless we ought to have it. The measure of what we receive either good or bad is exactly what we earn. This is a lesson that teaches individuals to create a bright future (Kozak, 2011). He believes that suffering is common to all. Everyone gets to suffer from life situations that make us unhappy. The reasons for these sufferings are due to people’s ignorance and greed. Every person should enjoy life without being greedy. In order to do this, all the greediness and ignorance should be cut off entirely (Kozak,

Crime and Punishment in Ancient Greece Essay Example for Free

Crime and Punishment in Ancient Greece Essay Today, criminals are punished for their crimes by going to jail or prison or being on probation. But what was it like in Ancient Greece? After the Dark Ages, about 1200-900 BC, the Ancient Greeks had no official laws or punishments. Murders were settled by the victims family killing the murderer, but this was difficult if they were elderly or female. This often began endless blood feuds. It was not until the seventh century BC that the Greeks began to establish laws. Around 620 BC, Draco wrote the first law for Greece. This law said that exile was the penalty for murder and was the only one of Dracos laws that Solon kept when he became law giver in 594 BC. Foreign slaves were often employed as police men and women in Ancient Greece. After somebody reported a crime, if somebody was arrested, an informant would receive half of fine charged to the criminal. In Athens, criminals were tried before a jury of 200 or more citizens picked at random. Going to prison was not an usual punishment for the people of Greece. In cases involving rape, theft, adultery, and murder, the accused got a written summons that told them when they had to appear before the magistrate. Athenian law was divided into two things, public and private action. Public actions included the entire community. Private actions included an individual. In cases of murder, the victims family was required to prosecute the killer. Even though magistrates were at the trial, they werent judges. They neither gave advice nor did they convict the felon. They just supervised the hearing. The jury in a trial was made up of 200-600 members over the age of thirty to make sure there was no risk or bribery. After the speeches had been delivered by the prosecution and the defense, the jurors voted without deliberation. In the 5th century BC, jurors cast their vote in secret. Each juror was provided with two tokens, one for conviction and the other for acquittal. The juror put one of these in a wooden urn whose tokens were disregarded, and the other in a bronze urn whose votes were counted. Judgement was passed on a majority verdict. In the 5th century B. C. , a tie meant an acquittal. In the following century, old-numbered juries were the norm and that is the custom today. In Ancient Rome the slaves had no rights at all. They were thought of and treated like merchandise. However, slaves did cost money to buy so many of the punishments did not inflict lasting damage. The lash was the most common punishment. When slaves were beaten, they were suspended with a weight tied to their feet, so they wouldnt be able to move them. Another punishment was to be branded in the forehead. An alternative punishment included the slave being forced to carry a piece of wood around their necks wherever they went. This was called furca; and whichever slave had had been punish with this was called furcifer all the time after that. Slaves were also, by way of punishment, often kept in a work-house, or house of correction, where they had to turn a mill for grinding corn. When punished for any capital offense, they were commonly crucified; but this was eventually prohibited under the rule of the Emperor Constantine. In Rome, the punishments for death are beheading, strangling in prison, throwing a criminal from the Tarpeian rock, crucifixion, burying a person alive, or throwing a criminal in the river (patricide). Throwing a criminal in the river was inflicted for killing your father. The criminal was immediately blindfolded as unworthy of the light, and in the next place the person were taken to the field of Mars outside Rome, stripped of everything then whipped with rods. He was then sewed up in a sack, and thrown into the sea. Later in time, to add to the punishment for patricide, a serpent was put in the sack; and still later, an ape, a dog and a cock. The sack which held the criminal was called Culeus, on which account the punishment itself is often signified by the same name. There are eight kinds of punishments, fine, fetters, flogging, retaliation of kind, civil disgrace, banishment, slavery, and death. Punishments in Ancient Rome were very harsh and violent and they are unlike the laws today.

Second Language Learning And Age Related Factors English Language Essay

Second Language Learning And Age Related Factors English Language Essay Age is one of the most important affective factors in Second Language Acquisition(SLA). There is some consensus among SLA researchers that age as an affective factor that brings about different performance stages in second language learning. Most experts also agree that individual learners learn differently depending on many variables like learning opportunities, the motivation to learn, individual differences and learning styles in second language acquisition. However, there is little consensus as to how far individuals of the same age group of learners follow a similar and/or linear pattern of language acquisition. The question of how developmental stages interact with individual learning differences is still a question of great debate. It is generally believed that younger learners have certain advantages over older learners in language learning. The common notion is that younger children learn L2 easily and quickly in comparison to older children (Ellis, 2008; Larsen-Freeman, 200 8; Mayberry Lock, 2003). The relationship between age and success in SLA, though complex in nature, is linked to the Critical Period Hypothesis (CPH). CPH, also known as the sensitive period, is defined as the period during which a child can acquire language easily, rapidly, perfectly, and without instruction(Richards Schmidt, 2002, p.145). The CPH suggests that a period of time, between birth and somewhere around the age when a child enters puberty, exists in which the learning a second language can be accomplished more rapidly and easily than times falling outside of this period i.e. post puberty (Larsen-Freeman Long, 2008).SLA theories and research have explained the impact of age in second language acquisition. As reported by Light bown and Spada (2008), learning depends on learners characteristics and the environment. Their findings suggested that older learners have a higher level of problem solving and metalinguistics abilities than younger learners. Researchers discoveries Researchers have focused on learners pronunciation, syntax and grammatical morphemes. Mark Patkowski (1982) examined the level of spoken English of sixty-seven immigrants to the U.S. His finding was that pre-puberty learners acquire second language better than post-puberty learners. He also pointed out that two other factors-length of residence and amount of instruction-are inseparable from the age factor. Johnson and Newport (quoted in Light bown Spada, 2008) found native-like language abilities and the performance levels lower in older children than younger in a study of forty-six Chinese and Koreans speakers. On the other hand, Snow and Hoefnagel-Hohle (1982), from their research carried in Holland, concluded that adults learned faster than children and the rate of second language learning was higher. David Singleton(2003) also declared that the tendency for younger learners to do better in the long run in the matter of second language lexical acquisition is no more than a tendenc y (p. 22). In this paper, an attempt is made to study and analyze the age related research on the basis of critical period hypothesis and other relevant variables. The key question in this paper is how age affects second language acquisition. Do people of the same age group possess the same learning characteristics and learn in the same ratio in SLA? Are there any certain features that the researchers have agreed upon regarding the age factor in SLA and CPH? Critical period The notion of critical period for a second language acquisition has been associated with several hypotheses. Some researchers have focused on the view that the younger learners as the better learners whereas others opine the older learners as the better learners. However, there are different perspectives on how the children and adults learn a foreign or second language. Adults naturally find themselves in such situations that demand more complex language and expression of more complicated ideas whereas children lack pressure and maturity in second language learning. The Experiments David Singleton (1989) offered a number of proposals related to age and second language acquisition. The most popular notions are the younger =the better and the older =the better (Singleton, p. 31). He, on the basis of previous studies and research on age factor, focused on learners pronunciation skill and other linguistics features. There are a number of research to support the younger the better hypothesis. Yamanda et al. (qtd. in Singleton, 1989) studied 30Japanese elementary school pupils of seven to ten ages old. These students did not have any previous experience of English. The researchers used a list of 40 English words and recorded the rate of success of the students. Their finding was that more than average older learners decreased with age i.e. the older the age the lower the score. Furthermore, Mark S. Patkowski (1982) carried out a research on 67 highly educated immigrants to the United States from various backgrounds. In his control subjects, 33 subjects were those who had come to the United States before the age of 15 (pre-puberty group) and 34 subjects who were post-puberty group with similar backgrounds. He examined the spoken English of the subjects, and analyzed a difference between learners who began to learn English before puberty and those who began learning English later after puberty (Patkowski, 1982, p.58). His results showed a strong negative relationship between age of arrival and syntactic rating. He concluded that the pre-puberty group was better in language learning than the post-puberty group. He further addressed: à ¢Ã¢â€š ¬Ã‚ ¦the only factor which was highly associated with the level of syntactic proficiency attained by learners was the age at which acquisition of English began. Practice and instructional variables showed little or no association with the dependent variables. The result, then, appeared to strongly support the hypothesis of an age-related limitation on the ability to acquire full command of a second language. (Patkowski, 1982, p. 59) He also concluded that the age factor is highly related to other several factors like the numbers of years spent in the United States, amount of information exposure to English and amount of formal instruction in English. One of the supporting evidences in the field of second language acquisition comes from the experience of immigrants. A group of researchers have shown a relationship between age of entry, length of residence and level of language acquisition (Singleton 1989; Ekstrand 1982; Asher Gracia 1989; Lightbown Spada 2008). Asher and Gracia examined acquisition of pronunciation of 71 Cuban immigrants to California. The subjects were of aged groups from seven to 19 years. The majority of them had been in the United States for about five years. They concluded that not one of the 71 Cuban subjects was judged to have American native pronunciation (qtd. in Singleton, 1989, p. 83). They also figured out a fact that the younger a child had been when entering the United States, the higher the probability of a native like accent. The Lenneburgian notion of CPH that puberty as a milestone for SLA has been reversed by the other researchers. Carroll (1963) suggested that the ability to acquire a native like accent declines toward puberty. Ekstrand (1982) carried out a research on age and length of residence of 2400 Swedish pupils. The test consisted of six areas including pronunciation, diction, listening, reading, oral and written production. Ekstrand grouped the total population into 26 categories according to third month of year of birth and observed effects of age and effects of length of residence in the process of second language. He found that language learning ability goes almost linearly with age. He also noticed that social and emotional adjustment did not seem to be related to age. He deduced that age was strongly correlated with grade levels because quality and quantity of instruction was an important factor in second language learning. For Ekstrand, the more developed the brain was, the better it was suited for second language learning. Susan Oyama (1976) studied 60 male Italian immigrants who entered to the United States at ages ranging from six to 20. She examined the degree of American accent and proficiency in English listening. She concluded that age is as an important factor to achieve native like accent. The youngest arrivals performed a better accent. She has shown the relation of age and listening comprehension as follows: à ¢Ã¢â€š ¬Ã‚ ¦those subjects who began learning English before age 11 showed comprehension score similar to those of native speakers, whereas later arrivals did less well; those who arrived after the age of 16 showed markedly lower comprehension scores than the native. (Oyama, 1982, p. 23) A further immigrant study appeared in support of the younger the better hypothesis. Johnson and Newport (qtd. in Lightbown Spada, 2008) selected 46 Chinese and Korean experimental subjects in their research. They tested some rules of English morphology and syntax among the participants of aged groups from three to 15 and with those aged groups from 17 to39. The result was that those who began learning later did not have native like language abilities and their performance on the test varied more widely. Robert Dekeyser (2000) conducted a replication of the Johnson and Newport with a group of Hungarian immigrants to the United States. On the contrary, he concluded that adult learners were better than the younger ones. The second strong hypothesis is that older learners are more successful that than younger language learners in SLA. This notion was highly supported by a number of short term experimental researchers. These studies and research were based on teaching projects and second language immersion programs. Some of these studies have highlighted adolescents and adults of different ages where results have indicated that the older learners are far better than the younger ones. In 1967 Ashor and Price (as cited in Singleton, 1989) have carried out an experiment with96 students from the second, fourth and eighth grades of a school and 37 undergraduate students from a college. The subjects did not have any previous knowledge of Russian, the targeted language. After three short trainings conducted in Russian language, the results showed that the eight graders performed significantly better than the second graders and the fourth graders. They also noticed a consistently positive relationship with advancing age because of above average mental ability of the adults. Politzer and Weiss (as quoted in Singleton, 1989) have conducted another study in which they found that an advantage of SLA for older learners than younger ones. Their subjects were second, fifth, seventh and ninth graders. The experimental procedures were consisted of an auditory discrimination test, a pronunciation test and a reading test among 257 pupils. They recorded a gradual improvement of scores with an increase age in all three tests. Similarly, Olson and Samuel in the 1970s (qtd. in Singleton, 1989) have investigated the relative capacity of native English speakers in three different age groups on 20 elementary pupils, 20 junior high school pupils and 20 college students. On the test of pronunciation, it was found that two older groups performed significantly better than the elementary age group. In other studies on age and SLA, many researchers have mentioned a similar finding that adult subjects performed better than the children (Bland Keislar, 1966; Smith Braine, 1973; Burstall her colleagues, 1974; Singleton, 1989). Bland and Keislar took six fifth graders and four kindergartners in their study. They conducted an individualized program of oral French. They mentioned that amongst the fifth graders this time ranged from 4.5 to 11 hours, the mean being 6.9 hours, whereas amongst the kindergarteners the ranges from 12.5 to 17.5 hours and the mean was 15.1 hours (Qtd. in Singleton 1989, p. 98). In other words, the younger learners took more than twice as long as the older learners. A large scale experiment was conducted by Burstall and her colleagues (Qtd. in Singleton 1989) in the 1970s. The study included three age groups of pupils from selected primary schools in England and Wales. Among the 11 year old, 13 year old and 16 year old students, the results indicated that older students dramatically achieved higher score in listening and speaking tests than the younger ones. Other researchers of SLA interested in assessing phonological skills of learners suggest a common belief that younger learners acquire a native like accent in the target language. Dunkel and Pillet (reported in Singleton, 1989) compared the proficiency in French between elementary school pupils and beginning students of French from the university. They found that the younger learners pronunciation was better than that of the older ones. However, in both written and aural tests, the university students had better performance than the younger ones. In another study, Fathman and Precup (reported in Singleton, 1989) tested oral proficiency in English on 20 children and 20 adults in a formal setting in Mexico. Their finding also brought a similar conclusion that the children scored better in English pronunciation than the adults but the adults scored better then the children in syntax. Some studies, on the other hand, have focused on the issues of culture and variations of accent among the speakers of the same language. Lobov (1920) has claimed that people rarely acquire the accent of a particular region if they move into that region after puberty (qtd. in Singleton, 1989, p. 111). While considering younger learners in long run, Stephen Krashen (1979) has forwarded three proposals in the domain of morph syntax. Krashens positions in SLA are as following: à ¢Ã¢â€š ¬Ã‚ ¢ Adults proceed through early stages of syntactic and morphological development faster than children (where time and exposure are held constant). à ¢Ã¢â€š ¬Ã‚ ¢ Older children acquire faster than younger children (again time and exposure are held constant). à ¢Ã¢â€š ¬Ã‚ ¢ Acquirers who begin natural exposure to second languages during childhood generally achieve higher second language proficiency than those beginning as adults. (qtd. In Singleton, 1989, p. 117) Krashen et al. studied syntax and morphology of children in formal and informal learning contexts. They claimed that older learners proceed through the early stages of second language grammatical development more quickly than younger learners. Anan Fathman (1982) observed a difference in the rate of learning English phonology, morphology and syntax based on the differences in age. She focused on the children aged 11 to 15 years who received significantly higher scores in learning the morphology and syntax of a second language than those children of aged six to ten years. One of the most significant studies related to age and SLA comes from the research of Catherine E. Snow and Marian Hoefnagel-Hohle (1982). They investigated 51 English subjects in five age groups whose target language was Dutch. The subjects accomplishments at three points in the Netherlands were compared with the accomplishments of two advanced speakers of Dutch and native speakers. The beginners were tested three times at 4 to 5 month intervals, but the advanced learners were tested only once. The subjects were tested individually at school or at home in various categories-pronunciation, auditory discrimination, morphology, sentence repetition, sentence translation, sentence judgment, Peabody picture vocabulary test, story comprehension and storytelling. The results of their study gave strong evidence against the critical period hypothesis. All the tests showed a rapid learning by the 12 to 15 years old and adults during the first few months of acquisition. T hey mentioned: The adultsà ¢Ã¢â€š ¬Ã‚ ¦fell increasingly behind because their subsequent improvement was very slow. The teenagers had achieved almost native performance extremely quickly, within a few months of starting to speak Dutchà ¢Ã¢â€š ¬Ã‚ ¦.The crucial findings of relevance for evaluating the CPH were that the 3 to 5 years old scored consistently worse than the older groups on all the test and that the 12 to 15 years old showed the most rapid acquisition of all the skills tested. (Snow Hoefnagel-Hohle, 1982, p. 103) The Results Their finding rejected the notion of younger learners as better learners in L2 acquisition. In the second study, Snow and Hoefnagel-Hohle took 81 subjects. Of them, 51 were beginners and31were advanced learners. In the result, it was found that in all cases the adolescent and adult subjects outperformed the younger subjects. The research has shown non-liner relationship between age and second language acquisition. Whether the long term or short term studies are conducted on syntax and morphology or pronunciation of a second language, there are as many conflicting views as the researchers. To address this situation, it is opted to quote Singleton (1989) that beyond the strict terms of Krashen et. al.s hypothesis the evidence concerning short term versus long term language attainment is more confused (p.119) and there is no common argument agreed by all the research. David Birdsong (2006) has studied theoretical issues and empirical findings of age related research of second language acquisition. He had found that brain memory, learning conditions and second language processing speed are connected with age factor. He has pointed out that morphological changes and cognitive process are different in young and adult learners. The next component besides Critical Period Hypothesis of second language acquisition is the variables related to the age factor. These variables can be motivation, anxiety, self confidence, attitude, learning styles and so on. They are responsible in language acquisition in both children and adults. Their direct relationship to age as an indicator of language learning has been studied by various researchers. John Archibald (2005) has said that it is hard to say whether critical period exists or not. He argued that it is much more difficult to predict knowledge or ability in any of the other areas of communicative competence (syntax, cohesion, sociolinguistics, etc.) based on age of acquisition (Archibald, 2005, p. 420). Rather he valued individual differences, the L2 classroom, modified input, modified interaction, and learning environment in second language learning context. Mary Schleppegrell (2008) has focused on health, classroom practices and learning styles as age related factors in second language learning. She says that older adults learn a foreign language for a specific purpose to be more effective professionally, to be able to service in an anticipated foreign situation or for other instrumental reasons (Schleppegrell, 2008, p. 3). On the other hand, younger learners may not have extrinsic motivation or may not see a specific goal in learning another language. It is also noticed that children and adults do not always get the same quality and quantity of language input in both formal and informal learning settings (Lightbown Spada, 2008). It is also hard to say how these variables work as a filter or barrier in learning process of young and adults. As in Colliers study (1987) (qtd. in Singleton, 1989), the barrier of anxiety sometimes makes the adults less successful in second language. Language input is another factor linked to age. Stephen Krashen believes that the learner improves when he or she receives second language input at a level of comprehensible input (i+1). For Krashen the natural comprehension input has become the fundamental principle in SLA. This comprehensible input may change with age where older learners get an advantage over younger ones (Lightbown Spada, 2008). Conclusion Summing up, age is one of the characteristics that determine the way in which an individual learns second language. Age is highly associated with critical period in many research studies. There are a number of controversial issues related to second language acquisition and critical period hypothesis. As Singleton (2005) has predicted, a multiplicity of CPs, like mythical hydra, whose multiplicity of heads and capacity to produce new heads rendered it impossible to deal with (p. 288). He declares the end of critical period. Some researchers limited the CP between per inatality and puberty, while the others extended it after the puberty. In the realm of pedagogy, the researchers have advocated CPH into two main categories-the younger the better and the older the better. A group of researchers including Singleton, Yamanda et al., Carroll and et al, and Patkowski believed that the young learners have higher learning potentiality than the adults whereas Johnson and Newport, Dekeyser, Asher and Price, Politzer and Weiss, Olson and Samuel opined the opposite. The young learners are considered fluent in communication of the second language and achieve native like accent. Learners after the age of puberty do not acquire native like accent of a second language but have complex learning pattern. Research suggests that children and adults L2 learners pass through different developmental states in second language learning. Learning depends on the cognitive maturity and neurological factors. Julia Van Sickle and Sarah Ferris (as quoted in Singleton, 2005) have shown the relation between age and second language acquisition as, One of the dangers of the emphasis on critical periods is that it prompts us to pay too much attention to when learning occurs and too little attention to how learning might best occur (p. 105). Age is not everything in second language learning. However, factors related to the age, for example the learning opportunities, the motivation to learn, individual differences, and learning styles, are also important determining variables that affect the rate of second language learning in various developmental stages of the learners.

Free Essays - All Quiet on the Western Front :: All Quiet on the Western Front Essays

Essay: All Quiet on the Western Front An anti-war novel often portrays many of the bad aspects and consequences of war.   Erich Remarque’s All Quiet on the Western Front is a novel set in the First World War that is against war.   Remarque describes the terrible reality of the war, focusing on the horrors and involved.   The novel portrays an anti-war perspective as it brings up issues about the brutality of war, the narrator’s change of attitude towards war, the futility of war and the deaths of the narrator’s friends. In the novel, Remarque presents the brutality of war.   Early on in the novel, he describes the sound of the wounded horses and how brutal the war atmosphere is.   â€Å"There is a whole world of pain in that sound, creation itself under torture, a wild and horrifying agony† (p44).   The brutality of war in the novel, however, is mainly shown through human suffering.   Baumer talks about brutal things that soldiers are just expected to do.   He says, â€Å"When you put a bayonet in, it can stick, and you have to give the other man a hefty kick to get it out†¦Ã¢â‚¬  (p74).   The German soldiers attack the enemy with extreme instinctive brutality.   â€Å"With the butt of his rifle, Kat smashes to pulp one of the machine-gunners†¦We bayonet the others before they can get their grenades out† (p84).   The use of poison gas is also a very brutal practice throughout the novel.   Baumer describes this while he is in a gassed area, hoping that his gas mask is working properly.   He says, â€Å"I know the terrible sights from the field hospital, soldiers who have been gassed, choking for days on end as they spew up their burned-out lungs, bit by bit† (p48).    The narrator changes his attitude towards war as he becomes more aware of its undesirable effects.   Even in the beginning, Baumer realises its terrible reality and the change it has made to his life.   He says, â€Å"We have lost all our ability to see things in other ways, because they are artificial.   For us, it is only the facts that count (p15).   The physical change of the narrator and his fellow soldiers also indicate that he has gone through an attitude change towards war.   â€Å"We [Paul Baumer and his fellow soldiers] became tough, suspicious, hard-hearted, vengeful and rough†¦Ã¢â‚¬  (p19).   When the narrator talks about the difference between his life before the war and his life at the present time, it becomes clear that he has changed a great deal.

Promotional Communication analysis :: essays research papers

Promotional Strategy Promotional Communication Analysis Company name: Windsor Smith Contents Page Introduction ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K. Page 3 Marketing Strategy ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K.Page 4 The Target Market & Consumer Behaviour ¡K ¡K ¡K ¡K.Page 5 The Communication Process ¡K ¡K ¡K ¡K ¡K ¡K.Page 6 Evaluating Windsor Smith ¡K ¡K ¡K ¡K ¡K ¡K..Page 12 Conclusion ¡K ¡K ¡K ¡K ¡K ¡K ¡K.. ¡K.. ¡KPage 15 References ¡K ¡K ¡K ¡K ¡K ¡K ¡K.. ¡K ¡K.Page 16 Introduction________________________________________________ The magazine advertisement chosen for this assignment was selected from FHM June 2004 edition. FHM is predominately a male magazine being the biggest selling men ¡Ã‚ ¦s magazine in Australia and New Zealand. The chosen advertisement is a Windsor Smith advert on page 73 of FHM, a little bit less then halve way through the magazine and positioned between some of the hottest articles in the magazine. Analysis of this advertisement suggests the Windsor Smith advertisement is positioned at male metro sexual readers, wanting to purchase exceptionally fashionable shoes for themselves. Marketing Strategy__________________________________________ Opportunity Analysis  ¡Ã‚ ¥Marketing opportunities are areas where there are favorable demand trends, where the company believes customer needs and opportunities are not being satisfied, and where it can complete effectively. ¡Ã‚ ¦ (Belch & Belch 2001, p.40) Windsor Smith has effectively seen the opportunity of marketing to the new breed of Aussie males, the  ¡Ã‚ ¥metro-sexual-man ¡Ã‚ ¦ 60 minute reporter Charles Wooley, describes this new male breed as  ¡Ã‚ ¥Like Sex and the City, only for blokes, they are into makeovers, make-up and moisturisers. They know everything there is to know about shirts and shoes  ¡X and they ¡Ã‚ ¦re straight. ¡Ã‚ ¦ FHM describes the  ¡Ã‚ ¥metro-sexual-man ¡Ã‚ ¦ in his mid-to late twenties, intelligent and in a professional position, he knows all the latest brands and trends, he can chose a shiraz with his risotto and tie a perfect Windsor. Competitive Analysis  ¡Ã‚ §Competitive Analysis is something special a firm does or has that gives it an edge over competitors ¡Ã‚ ¨ (Belch & Belch, p.41) Other advertisement in the same edition of FHM includes a Julius Marlow, advertising stylish male shoes. It is not known if the marketers of Windsor Smith were aware that the Julius Marlow advertisement was to be placed in the same issue. The Julius Marlow advertisement is on a double page spread on the nineteenth page of FHM. It is informing the reader that Julius Marlow shoes, not only make the pricey male dress shoes that they are well known for. But also now make fashionable shoes similar to the shoes advertised in the Windsor Smith advertisement, similar in style and price. The Target Market and Consumer Behaviour____________________  ¡Ã‚ ¥Target marketing is the process of identifying the specific needs of segments, selecting one or more of these segments as a target and developing marketing programs directed to each. ¡Ã‚ ¦ (Belch & Belch 2001)

Jefferson’s Declaration Of Independence And Lincoln’s Gettysburg Address Essay

Two of the most prestigious and respected leaders of the United States of America, Thomas Jefferson and Abraham Lincoln, are notable for their great speeches and written works because they not only instilled patriotism in the American audiences, but unity, hope, and history as well. Examples of these skills are clearly found in Jefferson’s Declaration of Independence and Lincoln’s Gettysburg Address [http://www.youtube.com/watch?v=kMMzY1KJVeo], for each of these documents is a solid, memorable piece in style and historical support. Both pieces begin with many similar key factors, establishing affinity between the speaker and his audience on the concrete basis of a common background. Jefferson does not say â€Å"I hold these truths†¦Ã¢â‚¬  or â€Å"the government† or even â€Å"you, the public† when beginning his famous declaration. The first word of The Declaration of Independence is â€Å"We†. â€Å"We hold these truths to be self-evident†¦Ã¢â‚¬  creates a bond between Jefferson and the reader. He acknowledges them as an equal before even finishing his sentence. This will not only serve as an illustration for equality between the American public and himself, but with the entire governing system. In breaking away from Mother Europe, the United States sought to build a country where no one person was placed above the common man and therefore had a lesser chance of eventual corruption. Jefferson’s inclusion of the reader, the common man, symbolizes this unanimous desire. Abraham Lincoln too, unifies his audience with his eloquent streams of words in the Gettysburg Address. He explains to the reader that â€Å"our fathers†¦Ã¢â‚¬  were the ones to create a new, liberated nation, and for this reason we are to this day equal in all of our prospective endeavors. Obviously, if he states that we all came from the same historical â€Å"fathers†, then we are in that respect not only equal, but bound to each other through a certain kinship. Lincoln furthers this inference when he sets up a personal, communal past including the time, participants, and their accomplishments. By recapitulating the goals, history, and accomplishments of our fathers, Lincoln hands the past on to his audience to create a new, proud future for their nation. A shared history is yet another point which helps the reader relate to others, and by passing on a legacy, they are forced to work  together in accepting and meeting its challenge. The phenomenon of liberty and truth under a new and hopeful nation is blatantly obvious, â€Å"self-evident† in fact, with no further necessary explanation, according to Jefferson and Lincoln. They wanted to install optimism and strengthen the bond between each and every American so that while creating their own history, they would remain united under one fundamental fact; that they were all Americans. For Jefferson and Lincoln, the creation of our country was the creation of an interwoven community, one which would rise above all others because they were not just neighbors, they were survivors, compatriots, and most of all, kinsmen.

A Strategic Report on Emirates Airlines Essay

It is important to study of any business, particularly in a global environment of rapidly changing contexts. In this regard, there are several core strategies that management need to consider and monitor in reviewing the ongoing performance of their business. In order to respond to change effectively, management must regularly assess its efficiency in several different areas of the performance of within company life. Management strategists need to identify their competitive advantages, properly position themselves and clearly identify their competitiveness in the marketplace. Therefore, management must constantly analyse and respecify their business objectives as well as setting new strategic goals to keep up their operations in a dynamic environment. Airlines Industry We live in a global world that is more interconnected than at any time in history. In combination with enormous changes to the communications industry and the rapid spread of information via the Internet, the world constantly experiences 24 hour a day movement of data, goods, services, and people traveling every corner of the world in less than one day. As quoted by Oxford Economics, â€Å"every day in the skies above us; our globalized world has long been woven together by a web of flights, creating ever-expanding social and economic networks across the planet†. (Aviation: The Real World Wide Web 2008, p. 7). In 2011, for example, airlines transported 2. 8 billion passengers and 47. 6 million metric tons of air cargo and actively connected the world’s cities with 36,000 routes. (The Travel & Tourism Competitiveness Report 2013, p. 7). In addition to the transport of goods, business travel has also grown as companies become increasingly internationally focused. As a result, airline industry is a strategic sector having a crucial role in other industries globalization. According to The airline industry, the outlook for the air travel industry is one of strong growth, but it will not be without challenge. Those airlines that would be able to deal with their cost and enhance their product would be successful. An example of the market threats for airlines was seen in 2009, when airline businesses faced global economic downfall and overall industry-wide losses of $9. 4 billion caused by high oil prices, long global recessions, falling demands, fierce price-cutting, collapsing yields revenue per mile and low consumer confidence. A result, the demand for air travel decreased, and the market contracted resulting in global bankruptcies and necessary shrinkage in networks and service levels. Although Emirate Airlines faced the same challenges as other airlines, it performed remarkably well against prevailing industry norms despite the worldwide increasing contraction (Nataraja & Al-Aali 2011, p471). This case study will further explore the strategies competitive advantages used by Emirates management team to perform in such a competitive market. Emirates Airlines Samthomasuae ‘s weblog post (2011) covers that Emirates Airlines, known as Emirates, is part of the Emirates Group which has become a reputation for aviation, travel and tourism. The group is owned by the Dubai Government. Emirates is connected to all continents in the world with one hundred and twenty destinations over six continents. Therefore, with more than 50 business units and associated firms, Emirates is one of the largest employers in the Middle East. Emirates is the seventh largest in the world based on the number of carried international passengers, and fourth largest in the world in terms of scheduled international passenger kilometre flown. Within the first 11 years of operation, it has doubled its size every 3. years (Nataraja & Al-Aali 2011, p485). History Emirates started its business in 1985 with two aircrafts, a Boeing 737 and an Airbus 300 B4, with start-up capital of $10 million. Emirates made history by generating of profit within nine months of operations, and It went on the further develop its international routes by adding new destinations such as Bombay, Colombo, Dhaka and Cairo. The result of this bold expansion strategy was that within two years, Emirates had added European destinations including the key city of London, as well as several other new key European destinations. The success of the global strategy of Emirates is not due to the fact that the airline is wholly owned by the Government of Dubai, or because they have received inadvertent government protection but is clearly a case study in the implementation of a successful global competition strategy, in particular taking advantage of Dubai’s open-skies policy which enables Emirates to benefit from the liberalization of international aviation rules and regulations. Emirates, therefore, received initial start-up investment from the Government of Dubai, but it now successfully operates as a wholly independent business entity. Emirates successfully carried 35 million passengers by 2012, representing 50% of total airport capacity (emirates. n. d. ). Emirates market share among regional competitors According to Articlebase weblog post (2010) Emirates Airlines has developed to become highly reputable in the Asian Pacific Continent. The company has pulled itself up very well in the region and as seen from the figure 1, it is the most successful company in the region. Figure 1-Emirate region market share Emirates financial highlights According to Emirates annual report (2013), Emirates revenue (including operating costs) in 2012-13, reached US$19. billion, representing a 17. 4% increase over the financial year of 2011-12. Net profit was US$622 million, reflecting the enormous impact that fuel prices continue to exert on the airline industry. Emirate airlines reported that their profit margin was 3. 1% and the companies’ cash in hand at the end of financial year 2012-13 was US$6. 7 Billion. The company also reports that more people continue to choose Emirates with the number of passengers flown in 2012-13 totalling 39 million, a 16% increase over the previous financial year. Figure 2, Emirate financial highlight/Source: Emirates Annual report 2013 Key Success Factors in the airline industry In order to be successful in the airline industry, various factors such as differentiation, alliances, strong brand name and relation with suppliers are needed to be considered. Differentiation Airlines tend to be differentiated by offering advanced services. For instance, latest technology, e-ticketing and wide seats which may distinguish the company among other competitors. Strong brand name Airlines build a strong brand name by means of different techniques like ffering prizes, frequent flyer programs. Alliances The airlines tends to establish alliances which enable them to share their resources through linking their network. it also helps them to share experiences which result in lower operating cost. â€Å"The Emirates has never joined to any cargo or passenger alliances as they see some anti-competitive elements in them and would be a brake on Emirates business plan. † (The public affair journal of emirates, 2009). the only recent partner of emirate is Quantas from Australia. Relations with supplier Airlines need to have long term contract with the suppliers to keep them safe in case of increasing prices. Environmental analysis of Emirates Macro Environmental Analysis PESTEL analysis of Emirates PESTLE analyse focuses on external factors and gives a strategic overview of the various macro-environmental factors that the company needs to take into account, the PESTEL analyse has been conducted on Emirates. The PESLE analyse is also a useful strategic tool to interpret market growth or decline, business position, potential, and direction for future operations. Political  Emirates and most of the countries in the Asian continent have signed inclusive business agreements as well as with several countries in the Asia-Pacific, Europe, and the USA. Such relationships facilitate better political cooperation and trade opportunities between countries, including the growth of the aviation sector. These agreements have opened up several world markets and provided opportunities for Emirates to grow its network. Emirates is strengthened by the support of the Government of Dubai by providing infrastructure developments to boost the growth of Dubai and Emirates. Low fees and charges at Dubai Airport; same opportunities for all the air carriers provided by the open skies policy; the low taxation policy encouraging the companies and businesses which boost the economy in Dubai; and the easy immigration legislation of Dubai Government enabling companies to secure entry visas and work permits for foreign workers to fulfil their labour requirements are other beneficial policy for Emirates. In contrast, a potential problem for Emirates is the ongoing political instability in the  Middle East region which has the potential to hinder for the further growth of Emirates. (Nataraja & Al-Aali 2011, p482). Economic The sustainable rate of a growing economy in the region, in particular the United Arab Emirates (UAE), has increased the overall level of household income and affordability of people to use air transportation. About 3. 5 billion people are living within the radius of eight hour flight from Dubai and , therefore, such a huge financially stable population generates an ever- increasing demand for air travel in the region. There is an exceptional shift in the aviation market demand, customer choices, and travel behaviour that is changing rapidly which has been evidenced by Nataraja et al (2011, p483). The reason Emirates has experienced phenomenal rise over the past few years is that the regional governments are streamlining their economic policies to suit the growth of the airline industry. This has reflected in growth rates, overall income and potential investments in Dubai among other companies in the tourism industry and the world business.   social  Nataraja et al (2011, p483) state that well-designed strategic management system is sound in the Emirates Company, but this could be compromised if attention is not given to personnel development in the organization. Personnel issues are adversely affecting airline businesses globally and employees are becoming increasingly aware of their high market value and potential. An abundance of multicultural workforce having lower expectation in the region in which Emirates operates is a social advantage in comparison to the expectations of employees from countries namely the USA and UK, Emirates experiences a significant difference in labour costs. Most of the organizations in the UAE are using only 10 precent of their operating expenses to pay their employees and this trend includes Emirates, in comparison to more Westernized businesses which use up to 40 precent of their operating expenses for the same purpose. Consequently, the Airline has benefited extensively and made good profits on these grounds. Technology In response to the advances in technology over the past two decades, Emirates has been able to take the advantage of technology in its operation. Since Emirates has spread its wing globally to serve diverse customers who require global technology, it has invested more resources to place each individual market. Emirates is benefiting from a single global system that is distributed in 14 languages which supports payments in 42 currencies. (Nataraja et al,2011, p483). As it is demonstrated in figure 1, Emirates is interestingly positioned as the youngest and most modern fleets in worldwide commercial aviation industry. The company aims to be a pioneer in technological advances such as in-flight mobile phone coverage to develop and expand the use of mobile phones on-board. Figure 3 , comparison of Airlines’ average fleet age Emirates airlines has also invested in a trip planning system which allows the planning of trips that aim to achieve of time savings and fuel led which lead to obvious costs savings but also reduced emissions. Implementation of this new technology, called Flextracks, saves approximately 10 million liters of fuel as well as 772 hours in travel time in five years of operation. atwonline, 2011) Emirates airline has also recently used the latest airbus 380 aircraft which is known to be environmentally friendly because it consumes less fuel. Technology utilized by provides many time consuming benefits such as the development of online ticket purchase which increases customer convenience and satisfaction and the likelihood of repeat business. Environment Organizations have various obligations to formulate and implement strategies from an environmental perspective. Increasing numbers of firms are implementing tougher environmental regulations as they make economic sense because of conservation of natural resources and air pollution control in the region. They preserve and conserve natural resources and control pollution in the region making good sense from a cost saving perspective as well as a public relations perspectives(Nataraja & Al-Aali 2011, p484). Emirates reports a vision to make their company an environmental leader in the aviation and travel industries with a goals to make sustainable and eco-efficient operation in the air and on the ground. Interestingly, as part of a global trend towards environmental consciousness, Emirates considers their customers, staff and regulators to be increasingly aware of the environment and emission of greenhouse gases and the company has , therefore, committed to environmentally-responsible operations through the Group’s Environmental Policy. This policy is implemented through the ‘Environment’ programme (Emirates environment policy,2013) , which is communicated to customers, staff and stakeholders. The company also reports different environmental considerations to be advantageous from a business perspective because becoming an ecologically-efficient organisation enables them to become economically sustainable, when it comes to consumption of fewer resources and whilst using fewer resources and causing less pollution. These strategies in turn, reduce labour and overall company expenses. Legal In the past, most governments within the Asian continent and in the Asia-Pacific region operated under a paternal government policy and felt that they had to protect airlines against external factors. The recent changes in the economic policies of these governments have allowed airlines to compete more openly having their own economic model without worrying about government hindrances in order to preserve their competitive advantage. In addition, less government control allows the company to operate more freely in the region with less legal impediments in the region resulting in a positive growth and an exceptional performance (Nataraja & Al-Aali 2011, p484). Emirates-porter’s five forces Porter’s 5 forces model is used by businesses to evaluate the environment that a company is competing in. Strategies implemented by Emirates also are a function of environment in which it operates. (Elnamaki, MSS 2007). By using Five Forces Analysis we are able to identify who are the Emirates competitors and where are potential threats; which aspect in Emirates should be improved and focused on; and to analyse whether Emirates and its industry is attractive or destructive. Threat of new entrant There are many barriers that dissuade new entrants in the airline industry. Enter to the market depends on how many barriers exist. Airlines high capital cost positively affect Emirates Airline. Strong brand value is critical to compete. Emirates is a high brand value that cannot be copied because it is a long time it has been operating, and markets heavily depend on its services. Advanced technologies are kind of barrier for a new entrant as they need to develop and implement them before effectively competing Based on Emirates loyalty programs, customers are loyal to Emirates. Building a value brand needs money and time and it uses resources which not to be allocated to compete in the marketplace. Based on the above factors the threat of new entrant is weak. The bargaining power of customers Due to buyer price sensitivity, it is difficult to compete with competitive prices of budget carriers but Emirates compensates by offering world class food, services, comfort and in-flight entertainment, world class service, A380 aircrafts, choices of menu for the elite class, its own private terminal, and non-stop direct flights to various routes including some of the world’s longest non-stop direct flights. I suggest that this power is moderate.